New Brewery hopes to stay in Fruitvale
Morgan Cox the owner of Ale Industries is opening a new brewery in Fruitvale and is hoping to stay and build a good relationship with the neighborhood.
Ale Industries recently bought a place in Fruitvale and are hoping to open the store around December. They would like to open it up sooner but they want to take their time to make their opening without any problems.
“We are hoping to have it up and running by New Year.” Cox said.
Cox is hoping everything goes well for their opening so they have for time for their favorite part of the year “February beer festival.” Beer lovers love February because of S.F beer week. Ale Industries also love it because it gives them a chance to showcase some of the new beers they have been brewing.
Cox originally wanted to get a spot in Jack London because he liked the neighborhood, but it didn’t work out. When Cox heard about the spot in Fruitvale he thought twice about getting the space. He heard it was like his neighborhood East Oakland where he lives. Many people get the wrong impression of Fruitvale because of the recent violence, but it is a real nice place.
“After I walked around Fruitvale and tried out some of the food spots I really started to like it, and I am excited to open the store” Cox said.
The location they have is a quiet street in Fruitvale; there are some food trucks on that street and one of my favorite El Novillo. Cox is encouraging taco trucks to park next to their store so customers can get beer and food if they want. He knew Fruitvale was one of the first places to have the food trucks, so he was hoping to carry on the tradition.
Ale Industries started their business in concord. Cox and his partner Steve Lopez have a taproom and a manufacturing store where they make all their brews, but the business next to them is pushing them out. Cox is hoping to still have the taproom in concord where people can come inside sit down have a beer or to go.
“Customers who want to get a to go drink they can either get a bottle or a growler which is like half a barrel with the amount of four pints of alcohol.” Cox said.
Customers are also allowed to get refills, so if they bring the barrel back they can get a refill for about 10 dollars.
Ale Industries is different than other companies they make a set of unique ales that most industries don’t know about.
“We brew lots of crazy beers, one off beers. Currently we have Electric Fantasy(, East Bayliner Weisse, Fall Down Brown, Mexi-Belgo, and X-1, sour red. These are all projects that come out of our Barrels and Uniquities Department.” Cox said.
Many beer industries age their beers and Cox is hoping to have a certain area just for that. Beers that age well change for the better during the months, and even years, after they’ve been bottled.
“Many of these unique beers are aged, some as long as 16 months.” Cox said
The beers develop new characteristics. Sometimes they become richer and more complex, as sharp edges and hoppy notes fade. Other times they develop a kind of funky taste from the aging, and it loses some of the rich taste.